Michael Rawling
Research & Design leader: Behavioural Science, Inclusive, Service & UX Design
I've loved helping customers with ambigious and difficult problems to create visions & ideas to translate into tangible human experiences across a host of mediums and multiple channels. I've been lucky enough to innovate in design and user research: bringing interaction with users to life in new and accessible ways to excite imagination across teams and stakeholders to spark insight and understanding. Leading form the front and coaching & inspiring teams, groups and enterprise to bring their ideas from sketch in to robust, live customer experiences that remain grounded in solving the real problem.
Experience & Expertise
> Making & leading design for 27 years globally, including Australia, Austria, France, Germany, Norway, Singapore, South Africa, India, Sweden, Canada and North America. Based in London.
> With Global corporations, International and local SME’s, well-known entrepreneurs and scale-up organizations. Breadth across automotive design, life sciences & healthcare R&D, retail ecommerce, entertainment broadcast & sci- publishing, travel & hospitality, FMCG/CPG & many more.
> International mentor, college & conference lecturer in Design includes Imperial College London & the UXPA.
Design veteran & multi-disciplinary designer in digital, UX, Service and Industrial designer with 25+ years of in-house, consulting and freelance experience, helping teams & orgs make friction-right products for the real world - for international enterprises and start-ups alike. I've repeatedly helped stakeholders create innovative and actionable experiences through orchestrating robust, lasting solutions and believe in the power of using Service & UX Design-Thinking to solve real world challenges combining both the ethical and the commercial for success.
Previous clients include GlaxoSmithKline, Deutsche Bank, Singapore Airlines@ Changi Airport, Toyota Lexus, Lloyds Bank, British Airways, NewsCorp, Tesco.com, Camelot, Amazon Video, ITV-Granada Television, PostNord, Cell C, British Telecom, Konami Games, Wiley, Boots, P&G, L&G, Unilever.
Education
> Bath School of Art – BA Hons in Fine Art with 3D Design, Robotic Sculpture, Video & Sound
> Central St Martins London – Graphic Design, Illustration, 3D Design & Animation
> Open University – Cognitive Psychology
My clients: leading brands: I’ve worked with leading global organisations to combine creativity, technology and contextual insights across different industries and markets. My clients have been both established and emerging, big and small and anything in between. What unites them is a relentless belief that design will make a difference to their business: GSK, MARS, unilever, M&S, Wiley, Bpost,News, L&G, The national lottery UK, Konami, Tesco, Moneysupermrket, deutsche bank, lloyds bank, unruly, postnord, lovefilm nee prime video, singapore airlines, british airways, toyota, BT, boots, P&G,
Customer feedback: measurable impact: What customers say about my results: “{Michael} …has already had far reaching effects - and identified problems and directions that have already bled into our objectives for 2022 just from meeting and talking about it (in a workshop) - and just seeing your pain-points diagram alone!” “{Michael} …helped us find ways to: i) use what we already have but never thought to use! ii) To think about how we can use things we already have in different ways…” “…it’s really galvanised and inspired our own team's experimentation…” “{Michael} ..really helped us solve common problems amongst users of our shared space that were previously so silo'd on: simple actions for change now as well (as the less short term project effects)! We realised we don't really use what we already have in place and your project has enervated the process of moving solutions to all our challenges forward…” “We really value and are inspired by all the design analysis that {Michael} has come up with…” (**Real data & verbatims from projects with customers, including: Mars, GSK, bpost, postnord, BA
Service Design Thinking skills : Strategy: Research, Exploration Workshops, Prototypes & Roadmap Actions. Service Design: Assessment Brand & Experience User Journeys, Blueprints Business Process Maps; Concept Workshop Reframe an offer. Build or re-align elements of business processes.; Prototypes User Validation and Stakeholder Buy-in. Service Blueprints Define the experience as well as back-of-house people, platforms, processes, and policies. Leadership Transform your teams and organization.
Various Recent Work - more
A sample of my successful projects and programmes: Mars, GSK x2 examples and BT
Transforming tech-debt’d products, tech-led business leaders and teams into a human-centric culture of empathy-led & people who create more ethical services
GSK: Design-thinking exploration into the future of pandemic vaccine labs
Deutsche Bank - Designing systems innovation for specialist users in a very high traffic yet highly regulated & fault intolerant domain
Service Design - more
User Research & Behavioural Science - more
Inclusive Design & Design for Accessibility - more
Information Architecture, UX & Interaction Design - more
Design - more
International Conference Speaker
